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Web

Determined to Crack the Social Code

analysis - 18 October 2010

read on the original website >>> (nytimes.com)

Google has been stunningly adept at devising computer algorithms to help people search the Internet. But when it comes to building features for social networking, the company has been much less effective.
And changing that is one of the company’s biggest business challenges these days.
Google depends on having its finger on the pulse of the entire Internet, and maintaining its status as the primary entree to the Web. But as people spend more time on closed social networks like Facebook, (...)



Article keywords

profits - on line personal data - struggle between transnational - behavioral advertising - social network - Facebook - Gmail - Gmail Buzz - Google - Microsoft - nytimes.com -

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