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Simulmatics


analyse
« Réélire Donald Trump serait un changement du cours de l’histoire » - 20 octobre 2020
L’historienne Jill Lepore raconte, dans un entretien au « Monde », la première expérience d’analyse de données à des fins politiques aux Etats-Unis, conçue en 1959 pour faire élire John Kennedy. Selon elle, le recours important aux mathématiques dans la politique américaine a conduit à à la situation actuelle, « où nous (...)

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If Then : How the Simulmatics Corporation Invented the Future - 9 septembre 2020
The Simulmatics Corporation, launched during the Cold War, mined data, targeted voters, manipulated consumers, destabilized politics, and disordered knowledge—decades before Facebook, Google, and Cambridge Analytica. Jill Lepore, best-selling author of These Truths, came across the company’s papers in MIT’s archives (...)

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The Anti-Democratic Origins of Voter Prediction - 9 septembre 2020
How the Simulmatics Corporation tried to engineer an election—and paved the way for the Cambridge Analytica scandal I’m always a bit relieved when a tech company’s algorithm seems to fall short of mind reading. It’s somewhat reassuring when a so-called smart ad displays hideous shoes I would never buy just because I (...)

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The long, complicated history of “people analytics” - 9 septembre 2020
If you work for Bank of America, or the US Army, you might have used technology developed by Humanyze. The company grew out of research at MIT’s cross-disciplinary Media Lab and describes its products as “science-backed analytics to drive adaptability.” If that sounds vague, it might be deliberate. Among the things (...)