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Web

Google Is Testing Its Controversial New Ad Targeting Tech in Millions of Browsers. Here’s What We Know.

analyse - 3 avril 2021

lire sur le site originel >>> (Electronic Frontier Foundation)

Today, Google launched an “origin trial” of Federated Learning of Cohorts (aka FLoC), its experimental new technology for targeting ads. A switch has silently been flipped in millions of instances of Google Chrome : those browsers will begin sorting their users into groups based on behavior, then sharing group labels with third-party trackers and advertisers around the web. A random set of users have been selected for the trial, and they can currently only opt out by disabling third-party (...)



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algorithme - Australie - Brésil - consentement - Japon - Mexique - NouvelleZélande - Philippines - publicité - USA - Canada - Chrome - cookies - EFF - eff.org - FLoC - Google - microtargeting - Sandbox - tracker -

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