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Epsilon


analyse
How do data companies get our data ? - 11 juillet 2018
Open a Russian Matryoshka doll and you will find a smaller doll inside. Ask a large data company such as Acxiom and Oracle where they get their data from, and the answer will be from smaller data companies. Data companies – a catch all term for data brokers, advertisers, marketers, web trackers, and more – (...)

analyse
98 personal data points that Facebook uses to target ads to you - 14 avril 2018
Say you’re scrolling through your Facebook Newsfeed and you encounter an ad so eerily well-suited, it seems someone has possibly read your brain. Maybe your mother’s birthday is coming up, and Facebook’s showing ads for her local florist. Or maybe you just made a joke aloud about wanting a Jeep, and Instagram’s (...)

analyse
Cracked Labs met en lumière le capitalisme de données - 18 juin 2017
Le Cracked Labs, un institut indépendant autrichien, publie une vaste enquête sur le commerce des données numériques. Un tableau édifiant. Edward Snowden ne cesse pourtant de vous avertir. Chaque fois que vous cliquez sur un site web depuis votre ordinateur ou votre smartphone, vous déclenchez une grande variété de (...)

success story
Facebook Will Peer Into Your Grocery Bag to Sell an Ad - 11 avril 2013
Facebook has announced a new system that lets advertisers target you based on what groceries you buy, what car you drive, and what kind of phone you use. It’s just the latest example of an emerging pattern at the social network – follow the user all over the place to close more ad sales. The bland name of (...)

analyse
How To Opt Out of Receiving Facebook Ads Based on Your Real-Life Shopping Activity - 10 mars 2013
Facebook has announced that it’s teaming up with four of the world’s largest corporate data brokers to “enhance” the ad experience for users. Datalogix, Epsilon, Acxiom, and BlueKai obtain information gathered about users through online means (such as through cookies when users surf the web) as well as through offline (...)

success story
You for Sale : Mapping, and Sharing, the Consumer Genome - 16 juin 2012
It knows who you are. It knows where you live. It knows what you do. It peers deeper into American life than the F.B.I. or the I.R.S., or those prying digital eyes at Facebook and Google. If you are an American adult, the odds are that it knows things like your age, race, sex, weight, height, marital status, (...)

fuite
Epsilon email hack : millions of customers’ details stolen - 4 avril 2011
Customers of Barclaycard US, Capital One and other companies warned after attack on marketing email provider Epsilon Computer hackers have stolen the names and email addresses of millions of people in one of the largest internet security breaches in US history. The names and email addresses of customers of (...)