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Web

Inside the Pricey War to Influence Your Instagram Feed

analyse - 21 novembre 2018

lire sur le site originel >>> (wired.com)

When Sahara Lotti started her lash extensions company, Lashify, in 2017, she didn’t know what she was getting herself into. It wasn’t making and selling fake lashes that stumped her—she was more than prepared for that—but rather the bizarre and shadowy industry that seemed to envelop her.
The suggestions started early. Months before Lashify had officially launched, one of her investors, who had ties to the cosmetics industry, pulled her aside. He told her to prepare to pay influencers to speak (...)



Mots-clés de l'article

manipulation - bénéfices - USA - Facebook - Facebook Instagram - marketing - Twitter - wired.com - YouTube -

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