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Web

The populist social media playbook : the battle for Facebook, Twitter and Instagram

analyse - 17 décembre 2018

lire sur le site originel >>> (theguardian.com)

When he received the phone call from the leader of the far-right League party, Edoardo Della Barbara knew he had won an elaborate Facebook contest. It was February – in the midst of Italy’s general election campaign – and Della Barbara was the latest follower to like the most posts by Matteo Salvini in the shortest amount of time.
“I knew it was linked to building engagement through social media,” said Della Barbara, a 22-year-old university student from Milan.
The prize was a 10-minute (...)



Mots-clés de l'article

élections - manipulation - Brésil - Inde - Italie - USA - Facebook - Facebook Instagram - theguardian.com - Twitter -

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