RealTimeBidding-RTB
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La domination des marchés publicitaires de Google - 26 octobre 2020
L’absence de régulation a permis au géant californien d’imposer sa loi sur le web
Google, acteur dominant de l’adtech
Le sujet de ce billet sera un peu différent des sujets traités habituellement sur ce blog. Au lieu d’observer les fuites de données personnelles sur les sites et applications, je vais tenter de documenter (...)
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IAB Europe’s ad tracking consent framework found to fail GDPR standard - 24 octobre 2020
A flagship framework for gathering Internet users’ consent for targeting with behavioral ads — which is designed by ad industry body, the IAB Europe — fails to meet the required legal standards of data protection, according to findings by its EU data supervisor.
The Belgian DPA’s investigation follows complaints (...)
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Mental health site sharing your personal data ? We’re going after them - 8 juillet 2020
Following our report "Your Mental Health for Sale", PI has submitted a complaint against Doctissimo to the French data protection authority (CNIL)
Key points
PI previously exposed how popular mental health websites share personal data with third parties through advertising practices, including answers to (...)
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Adtech giant Criteo is being investigated by France’s data watchdog - 3 juillet 2020
Adtech giant Criteo is under investigation by the French data protection watchdog, the CNIL, following a complaint filed by privacy rights campaign group Privacy International.
“I can confirm that the CNIL has opened up an investigation into Criteo . We are in the trial phase, so we can’t communicate at this (...)
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Complaint against Doctissimo - 2 juillet 2020
This legal challenge relates to a complaint filed with the French data protection authority (CNIL) against Doctissimo, a popular French health site.
On 26 June 2020, Privacy International (PI) filed a complaint against the French health website Doctissimo with the French data protection authority (CNIL).
Given (...)
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Données personnelles : Doctissimo visé par une plainte auprès de la CNIL - 2 juillet 2020
Plusieurs mois après un rapport, et faute d’action de la part du principal site médical français, l’ONG Privacy International a déposé une réclamation auprès du gendarme français de l’utilisation des données personnelles.
L’ONG Privacy International continue sa campagne contre les sites Internet qu’elle estime peu scrupuleux (...)
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Taking a depression test online ? Go ahead, they’re listening | PI - 13 mars 2020
According to the World Health Organisation (WHO), 25 percent of the European population suffers from depression or anxiety each year, yet about 50% of major depressions remain untreated. This means that everyday thousands of people are looking for information about depression online. They take tests to find out (...)
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Why am I really seeing that ad ? The answer might be Real Time Bidding (RTB) | PI - 13 mars 2020
Targeted online ads can be confusing. Sometimes, it seems as if advertisers know us better than we know ourselves and sometimes the opposite. Then again, an ad is chasing us around the internet, it can get very annoying and even distressing. What all targeted ads have in common is that it’s often impossible to (...)
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Les enchères en temps réel (RTB), un système complexe | LINC - 16 janvier 2020
Depuis la création du cookie, le domaine de la publicité en ligne n’a cessé d’utiliser de nouvelles techniques afin d’améliorer les systèmes publicitaires. Ainsi dans le domaine de l’affichage dynamique de contenus publicitaires en ligne, un des précurseurs est Oingo qui, en 1998, propose une méthode dite de publicité (...)
