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Web

98 personal data points that Facebook uses to target ads to you

analyse - 14 avril 2018

lire sur le site originel >>> (washingtonpost.com)

Say you’re scrolling through your Facebook Newsfeed and you encounter an ad so eerily well-suited, it seems someone has possibly read your brain.
Maybe your mother’s birthday is coming up, and Facebook’s showing ads for her local florist. Or maybe you just made a joke aloud about wanting a Jeep, and Instagram’s promoting Chrysler dealerships.
Whatever the subject, you’ve seen ads like this. You’ve wondered "” maybe worried "” how they found their way to you.
Facebook, in its omniscience, knows (...)



Mots-clés de l'article

algorithme - géolocalisation - prédiction - publicité - technologisme - Acxiom - BigData - DataBrokers - Epsilon - Experian - Facebook - marketing - profiling - washingtonpost.com -

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