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Objective : Young children use mobile devices on average 1 hour/day, but no studies have examined the prevalence of advertising in children’s apps. The objective of this study was to describe the advertising content of popular children’s apps.
Methods : To create a coding scheme, we downloaded and played 39 apps played by children aged 12 months to 5 years in a pilot study of a mobile sensing app ; 2 researchers played each app, took detailed notes on the design of advertisements, and (...)