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A heap of new Alexa devices—a microwave ! a wall clock !—show Amazon’s strategy to put its voice assistant in everything.
On Thursday, Amazon introduced nearly a dozen new Alexa-powered products to the world. Some, like this year’s Echo Dot, were standard upgrades to familiar products. But in the bulk of the newcomers you could see the full payoff of Amazon’s longstanding strategy to put Alexa in more than just speakers. It’s now in nearly everything. Which is exactly where it needs to be if it (...)