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Brands have long been able to bid for the premier slot at the top left of Amazon’s listings, but during the pandemic the online retailer has begun using this position for its private-label items, raising antitrust concerns.
Until recently, when Amazon customers typed “melatonin” into the site’s search bar, a variety of sleep supplements would appear in the most coveted real estate on the listings results — top left on the first page.
One of consultant Jason Boyce’s clients, a seller of natural (...)