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Amazon faces an uphill struggle to dominate a market that plans to fight back
At the Malmö offices of online department store CDON, preparations have long been afoot for the Swedish launch of the retail giant Amazon. Scrawled on a giant whiteboard in the main meeting room are the words : “Bezos backs out ! Amazon gives up the battle for the Nordics !”.
“This is from a brainstorming game we did with staff during after work drinks, months ago,” explains Alexandra Jerrebo, the company’s press (...)