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Concern about Microsoft research in China into "profiling" Internet users

analyse - 1er juin 2007

lire sur le site originel >>> (reporters-sans-frontieres.org)

Reporters Without Borders is worried about a report in the British magazine The New Scientist that a Microsoft laboratory based in China is carrying out research on software that can analyse the behaviour of Internet users with precision and draw up a profile of them (their age, sex, geographic origin and so on). The US software corporation’s aim is get to know its users better in order to deliver targeted advertising.
"The technologies Microsoft is working on would allow it to gather (...)



Mots-clés de l'article

Chine - BigData - marketing - Microsoft - profiling - reporters-sans-frontieres.org -

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