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Entreprise

Don’t Be Evil, but Don’t Miss the Train

analyse - 23 avril 2012

lire sur le site originel >>> (nytimes.com)

Back in 2004, as Google prepared to go public, Larry Page and Sergey Brin celebrated the maxim that was supposed to define their company : "Don’t be evil."
But these days, a lot of people "” at least the mere mortals outside the Googleplex "” seem to be wondering about that uncorporate motto.
How is it that Google, a company chockablock with brainiac engineers, savvy marketing types and flinty legal minds, keeps getting itself in hot water ? Google, which stood up to the Death Star of (...)



Mots-clés de l'article

cartographie - domination - Amazon - Apple - BigData - eBay - FCC - GigEconomy - Google - GoogleStreetView - marketing - Microsoft - nytimes.com - WiFi -

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