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In the race for digital advertising dollars, Google has been the clear winner, with its ability to customize advertisements based on what you search for. But Facebook, which customizes ads based on who you and your friends are, hopes to be a contender. An important test of how it is doing will come on Thursday, when it releases its first earnings numbers since going public.
The stakes could not be higher. Facebook made its initial public offering in May with an eye-poppingly high (...)