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Being anonymous in public might be a thing of the past. Facial recognition technology is already being deployed to let brick-and-mortar stores scan the face of every shopper, identify returning customers and offer them individualized pricing "” or find "pre-identified shoplifters" and "known litigious individuals." Microsoft has patented a billboard that identifies you as you walk by and serves ads personalized to your purchase history. An app called NameTag claims it can identify people (...)