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Google is to begin building up profiles of Gmail users based on the contents of their emails, in order to better target them with advertising.
A new system will read emails to learn about what users are interested in and what their priorities are, based on "signals" such as what they receive the most email about, which emails they read and reply to, and the identity of their most regular contacts.
Google’s plan will make significantly more use of users’ private data to target advertising on (...)