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Donald Trump won the presidency by using the social network’s advertising machinery in exactly the way the company wanted. He’s poised to do it again. Look at a thousand of the millions of Facebook ads Donald Trump has run, and it’s hard to believe that they represent a winning strategy. They recycle the same imagery and themes, over and over : Trump, photoshopped in front of a flag, points a finger. Trump claps before an audience. Trump gives a thumbs-up, or smiles at a microphone. Each image (...)