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It took less than two hours for Facebook to react and it did so for good reason.
At 5pm on Friday, Unilever, one of the world’s largest advertisers, with a portfolio of products that ranges from Marmite to Vaseline, suddenly announced it was pulling all adverts from Facebook, Instagram and Twitter in the US.
Given the “polarised atmosphere in the US”, the company said, and the significant work left to be done “in the areas of divisiveness and hate speech … continuing to advertise on these (...)