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Société

How tracking customers in-store will soon be the norm

analyse - 11 janvier 2014

lire sur le site originel >>> (theguardian.com)

Euclid Analytics has made its retail tracking technology available for free, aiming to make customer monitoring mainstream
At the Fairson’s department store, managers can measure the number of people who walk past the store, the number who come through the front door "“ and this information includes whether or not they went in immediately or were convinced by the shopfront.
Once shoppers are inside the store, managers can find out how many of them walked up to the second floor and compare (...)



Mots-clés de l'article

carte - consommation - smartphone - BigBrotherWatch - Bluetooth - marketing - MinorityReport - Next Retail - Nomi - Prism Skylabs - profiling - Renew - ShopperTrak - Starbucks - theguardian.com - WiFi -

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