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Société

Microsoft Calling. Anyone There ?

analyse - 5 juillet 2010

lire sur le site originel >>> (nytimes.com)

Microsoft’s engineers and executives spent two years creating a new line of smartphones with playful names that sounded like creatures straight out of "The Cat in the Hat" "” Kin One and Kin Two. Stylish designs, an emphasis on flashy social-networking features and an all-out marketing blitz were meant to prove that Microsoft could build the right product at the right time for the finickiest customers "” gossiping youngsters with gadget skills.
"That’s a record-breaking quick end to a (...)



Mots-clés de l'article

lutte - smartphone - Android - Apple - Google - iPhone - Kin - Microsoft -

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