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Société

Mobile phone data : the oil of the digital age

analyse - 20 juillet 2012

lire sur le site originel >>> (guardian.co.uk)

When it comes to real-time data on the behavior of emerging markets, mobile phones might offer the best glimpse into this unpredictable and rapidly changing demographic, says Eric Tyle
Three quarters of the world’s more than six billion mobile phones are located in the developing world, and the ubiquity of these devices in under-served areas provides valuable digital traces of activity that have never existed before.
In particular, there is an unprecedented and largely overlooked (...)



Mots-clés de l'article

santé - smartphone - BigData - marketing - QuantifiedSelf - theguardian.com -

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