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Société

Olympics 2012 : branding ’police’ to protect sponsors’ exclusive rights

analyse - 30 juillet 2012

lire sur le site originel >>> (guardian.co.uk)

Fears stringent restrictions on use of terms such as London 2012 will limit economic benefits of Games to capital’s economy
Victoria Pendleton will not be able to tweet about tucking into her Weetabix on the morning of race day, or post a video message to fans from her room in the athletes’ village.
Pub landlords will be banned from posting signs reading : "Come and watch the London Games from our big screen !"
Fans in the crowd won’t be allowed to upload snippets of the day’s action to (...)



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censure - Jeux olympiques - journalisme - lutte - publicité - Royaume-Uni - Facebook - marketing - SocialNetwork - theguardian.com - Twitter -

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