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Web

PlaceIQ’s Location-Aware Advertising Can Target You Block By Block

analyse - 25 avril 2011

lire sur le site originel >>> (techcrunch.com)

It used to be that all a marketer needed to know was your zipcode, and they could infer your income range and a whole host of other demographic data about you. But with everyone now using mobile phones that can be targeted down to exact GPS coordinates at different times of the day, areas bounded by zipcodes seem vast in comparison. Imagine if instead marketers could break up the world into 100 million different tiles, each one about the size of a city block, and infer everything from what (...)



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