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It sounds like a kamikaze mission : an upstart with a meager number of users and no capital squaring off against Facebook, a social networking juggernaut with more than 400 million members and a $15 billion valuation.
But despite those odds, a handful of start-ups are eyeing the social networking industry with renewed interest.
The newfound infusion of confidence comes, in part, from the recent scrutiny focused on Facebook over revisions to its platform and privacy policy that encourage (...)