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The digital advertising industry, worth hundreds of billions of dollars annually, is often plagued by widespread fraud, dubious metrics, and adblockers. Turns out that in a world of maths and numbers, measuring anything accurately is almost impossible.
On 29 January 2017, the American online advertising world congregated at the upmarket Diplomat Beach Resort in Hollywood Beach, Florida. The Interactive Advertising Bureau
(IAB) had invited 1,000 industry leaders to discuss the future of (...)