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Google’s shift to semantic search will be a game changer if successful. Businesses need to take advantage of every opportunity this makeover provides, writes Emma Barnett.
This week the engineers behind Google search, arguably the world’s most popular internet service, announced that the engine is to undergo its most radical makeover to date.
The overhaul will be gradually rolled out over the next few months, but its effects could be transformational, both for users and businesses.
Google (...)