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Orientation for new employees of Zynga, the fast-growing maker of Facebook games like FarmVille and Mafia Wars, can be a heady affair given the company’s outsize ambitions "” all of which are embodied in Mark Pincus, Zynga’s 44-year-old founder.
In a pep talk this month, Mr. Pincus told his company’s newcomers that he had set out to build an enduring Internet icon, one that was synonymous with fun.
"I thought, it’s 2007, and this can’t be all that the Internet is meant to be," he said. There (...)