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Société

You for Sale : Mapping, and Sharing, the Consumer Genome

analyse - 16 juin 2012

lire sur le site originel >>> (nytimes.com)

It knows who you are. It knows where you live. It knows what you do.
It peers deeper into American life than the F.B.I. or the I.R.S., or those prying digital eyes at Facebook and Google. If you are an American adult, the odds are that it knows things like your age, race, sex, weight, height, marital status, education level, politics, buying habits, household health worries, vacation dreams "” and on and on.
Right now in Conway, Ark., north of Little Rock, more than 23,000 computer servers (...)



Mots-clés de l'article

algorithme - bénéfices - géolocalisation - publicité - Acxiom - BigData - CenterforDigitalDemocracy - DataBrokers - Epsilon - FTC - marketing - nytimes.com - profiling - SocialNetwork -

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