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T-Mobile says it owns exclusive rights to the color magenta - 6 novembre 2019
A German court has told startup insurer Lemonade to stop using a similar shade in marketing Startup insurance provider Lemonade is trying to make the best of a sour situation after T-Mobile parent Deutsche Telekom claimed it owns the exclusive rights to the color magenta. New York-based Lemonade is a 3-year-old (...)

analyse
Google, Mastercard cut secret ad deal to track retail sales - 31 août 2018
For the past year, select Google advertisers have had access to a potent new tool to track whether the ads they ran online led to a sale at a physical store in the U.S. That insight came thanks in part to a stockpile of Mastercard transactions that Google paid for. But most of the two billion Mastercard holders (...)

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FTC Complaints Accuse McDonald’s, General Mills and Others of Collecting Kids’ Data - 23 août 2012
A coalition of advocacy groups filed complaints to the Federal Trade Commission claiming that a number of marketers’ websites are violating the Children’s Online Privacy Protection Act. But some of the accused marketers said that the coalition doesn’t understand the law. The groups contend that the marketers are (...)

information
Obama Administration Moves Forward With Privacy Bill of Rights - 24 février 2012
Digital Advertising Alliance to Support Do-Not-Track Option for Browsers As the online-privacy winds continue to swirl around Washington, the Obama administration announced on Wednesday a blueprint for a Consumer Privacy Bill of Rights that it hopes to turn into law. Meanwhile, the Digital Advertising Alliance (...)

information
Chairman : FTC Leans Toward ’Do Not Track’ Registry - 31 juillet 2010
Legislation Unlikely, but Urges Industry to Offer Consumers Clear Choice WASHINGTON (AdAge.com) — The chairman of the Federal Trade Commission told a Senate committee today that the FTC is considering recommending a "do not track" registry akin to the "do not call" registry that could give consumers the choice of (...)

information
Facebook Poised to Take Geo-Networking Mainstream - 11 mai 2010
Social Site Announces Location-Based Functionality, Marketers Eager to Leverage ’Check-Ins’ Look for Scale NEW YORK (AdAge.com) — This could — finally — be the year of mobile marketing. But not exactly in the ways first predicted. The combination of location and social networking — once confined to tiny players like (...)

information
Twitter Has a Business Model : ’Promoted Tweets’ - 15 avril 2010
Search Ads For Twitter That Split Difference Between ’Earned’ and ’Paid’ Media NEW YORK (AdAge.com) — In the four years since Twitter launched, two questions have hung over the micro-blog service : Can it make money ? If so, how ? Twitter is expected an answer to both questions on Tuesday in the form of "promoted (...)