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Social Site Announces Location-Based Functionality, Marketers Eager to Leverage ’Check-Ins’ Look for Scale
NEW YORK (AdAge.com) — This could — finally — be the year of mobile marketing. But not exactly in the ways first predicted.
The combination of location and social networking — once confined to tiny players like Foursquare, Gowalla, MyTown, Whrrl, Loopt and others — is about to get massive scale in the form of Facebook, which as of last month had 450 million users and is adding a million new (...)