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marketing


information
Yahoo ! COMPLIANCE GUIDE FOR LAW ENFORCEMENT - 10 décembre 2009
[Extract] Federal law (See 18 U.S.C. § 2706) requires law enforcement to reimburse providers like Yahoo ! for costs incurred responding to subpoena requests, court orders, or search warrants. Yahoo ! generally requests reimbursement when responding to legal process, except that Yahoo ! maintains an exception to (...)

information
Apple Wouldn’t Risk Its Cool Over a Gimmick, Would It ? - 14 novembre 2009
"SOME of the best-loved technology on the planet" is how Apple describes its products when recruiting new employees. It’s a fair description. But the love that consumers send Apple’s way could flag if the company puts into place new advertising technology it has developed. In an application filed last year and (...)

information
La vie virtuelle en vrai - 7 novembre 2009
Après avoir été longtemps cantonnée à quelques secteurs de la recherche, de l’avant-garde artistique ou à certains recueils et films de science-fiction, la « réalité augmentée » est en passe de devenir elle-même une réalité largement répandue. Mais qu’est-ce que c’est ? En principe, un concept assez simple : la réalité augmentée (...)

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Networking site cashes in on friends - 31 janvier 2009
Facebook founder finally finds a way to profit from its 150m members’ private data Facebook is planning to exploit the vast amount of personal information it holds on its 150m members by creating one of the world’s largest market research databases. In an attempt to finally monetise the social networking site, (...)

information
Facebook, vos "amis" du marketing - 10 novembre 2007
Le nouveau système de publicité du site de réseau social se livre au marketing. Mark Zuckerberg n’est pas l’ami de tous les membres de Facebook. Le fondateur de ce site de réseau social a, en effet, accès aux précieuses informations affichées par les utilisateurs, qui sont plus de 50 millions. Et il a décidé de partager (...)

analyse
Facebook : la publicité est votre amie - 9 novembre 2007
La publicité débarque sur Facebook. Au vu du succès du site - 50 millions d’inscrits dans le monde -, et de l’investissement de Microsoft dans le capital ( voir notre article ) le fait n’a rien de surprenant. Mais la manière dont Mark Zuckerberg, pdg de la start-up, l’a annoncé fait froid dans le dos : "Nous allons aider (...)

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Concern about Microsoft research in China into "profiling" Internet users - 1er juin 2007
Reporters Without Borders is worried about a report in the British magazine The New Scientist that a Microsoft laboratory based in China is carrying out research on software that can analyse the behaviour of Internet users with precision and draw up a profile of them (their age, sex, geographic origin and so on). (...)

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Google may use games to analyse net users - 12 mai 2007
Players’ behaviour could be used by advertisers Tracking idea disturbs privacy campaigners Internet giant Google has drawn up plans to compile psychological profiles of millions of web users by covertly monitoring the way they play online games. The company thinks it can glean information about an individual’s (...)

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Slavery 2.0 : Them, Us, and Me - 6 mai 2006
I quit Flickr, much to the surprise of a number of people. The shock of my departure for those that appreciated my photography will not last more than a month or two. The first question that was asked to me was : "Why ?" The answer is complex. Everything started one morning with my reading an article on MSNBC (...)