microtargeting
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Criteo, un géant du marketing de surveillance français - 23 mai 2020
Pistage agressif sur tous vos appareils, faille de sécurité majeure, duplicité du discours et absence de consentement mais toujours l’impunité pour Criteo
Criteo, un géant publicitaire dont le modèle économique est basé sur votre surveillance
Peu connu du grand public, Criteo est une success story française ayant réussi (...)
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US Election 2020 : Which Candidates Track You Most Online ? - 3 mai 2020
In a reversal of our expectations, our testing shows Donald Trump tracks visitors to his campaign site to a lesser degree than 75% of Democrats, including frontrunner Bernie Sanders, who also shares the most personal data with Facebook.
75% of Democrat campaign websites set more tracking cookies and pass data to (...)
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How Facebook’s Ad Technology Helps Trump Win - The Atlantic - 19 avril 2020
Donald Trump won the presidency by using the social network’s advertising machinery in exactly the way the company wanted. He’s poised to do it again.
Look at a thousand of the millions of Facebook ads Donald Trump has run, and it’s hard to believe that they represent a winning strategy. They recycle the same imagery (...)
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Regarder
Ces données qui font tourner l’économie du numérique - Vidéo - Play RTS - 14 avril 2020
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Why am I really seeing that ad ? The answer might be Real Time Bidding (RTB) | PI - 13 mars 2020
Targeted online ads can be confusing. Sometimes, it seems as if advertisers know us better than we know ourselves and sometimes the opposite. Then again, an ad is chasing us around the internet, it can get very annoying and even distressing. What all targeted ads have in common is that it’s often impossible to (...)
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Most cookie banners are annoying and deceptive. This is not consent. | PI - 12 mars 2020
You’re on your phone trying to check an article a friend has sent you, or quickly looking up info about an event that’s happening this weekend. And there it is : a gigantic cookie banner, a privacy notice that blocks your screen with a big, visible "ACCEPT" button. This is what the AdTech industry considers consent, (...)
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Your mental health for sale | PI - 11 mars 2020
Over the past decade targeted advertisement has become exponentially more invasive. To enable targeted advertisement as it is common today, massive amounts of data about individuals are collected, shared and processed. In practice, this means that most of what you do online - such as the websites you visit, the (...)
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Alexa, Siri, and Google Home record you more often than you think - Vox - 21 février 2020
You’re not imagining it. Smart speakers inadvertently listen to you all the time.
How often do Alexa and her ilk listen to your conversations ? Maybe more than you think. According to a new report from Northeastern University, smart speakers accidentally activate as many as 19 times a day, recording as much as 43 (...)
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The Future of Politics Is Bots Drowning Out Humans - The Atlantic - 21 février 2020
They’re mouthpieces for foreign actors, domestic political groups, even the candidates themselves. And soon you won’t be able to tell they’re bots.
Presidential-campaign season is officially, officially, upon us now, which means it’s time to confront the weird and insidious ways in which technology is warping (...)
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The Billion-Dollar Disinformation Campaign to Reelect the President - 21 février 2020
How new technologies and techniques pioneered by dictators will shape the 2020 election
One day last fall, I sat down to create a new Facebook account. I picked a forgettable name, snapped a profile pic with my face obscured, and clicked “Like” on the official pages of Donald Trump and his reelection campaign. (...)
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How should Democrats fight back against Trump’s billion-dollar "Death Star" ? | Salon.com - 21 février 2020
Trump campaign manager Brad Parscale has built a $1 billion disinformation machine. Here’s how to beat it
They’re calling it the "Death Star." While supporters of the various Democratic candidates for president pummel each other online, Grand Moff Brad Parscale, Donald Trump’s campaign manager, is deploying this (...)
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Amazon : How Bezos built his data machine - 20 février 2020
Why Amazon knows so much about you
You might call me an Amazon super-user.
I’ve been a customer since 1999, and rely on it for everything from grass seed to birthday gifts.
There are Echo speakers dotted throughout my home, Ring cameras inside and out, a Fire TV set-top box in the living room and an ageing (...)
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Les publicitaires digèrent mal la fin des cookies sur Internet - 15 février 2020
Sans ces fichiers, les entreprises ne pourront plus tracer les internautes pour leur envoyer des publicités ciblées. Tout un pan de leur modèle risque de s’effondrer au profit des « GAFA ».
Panique à bord. « Il faut se préparer à un tsunami », « on va dans le mur »… Telles sont les réactions que l’on peut entendre dans le (...)
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Criteo, star française de la pub ciblée, à l’épreuve d’un monde sans cookies - 15 février 2020
L’entreprise, qui avait bâti sa fortune sur l’exploitation des fichiers pistant les particuliers sur le Web, doit revoir son modèle.
Peut-on faire confiance aux GAFA (Google, Amazon, Facebook, Amazon) pour laisser de la place à d’autres acteurs dans l’univers de la publicité digitale ? A considérer l’expérience du (...)
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Pour les mouchards publicitaires, les alternatives aux cookies restent limitées - 14 février 2020
La technique du « fingerprinting », qui permet sous certaines conditions d’identifier les internautes sans cookies, a aujourd’hui d’importantes limites.
Ils ne vont probablement pas disparaître, mais leur usage va largement diminuer : les cookies, ces petits fichiers utilisés pour identifier un internaute et enregistrer (...)
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Comment les chaînes TV vont diffuser des publicités ciblées aux téléspectateurs - 13 février 2020
La réforme de l’audiovisuel, portée par le ministre de la Culture, Franck Riester, prévoit la possibilité pour les chaînes TV de cibler les téléspectateurs en matière de publicité. Jusqu’ici prohibée, cette pratique, très répandue sur le Web, devrait dégager des centaines de millions d’euros de recettes supplémentaires pour le (...)
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Why you see Facebook and Google ads for stuff you buy in the real world - Vox - 8 février 2020
Facebook isn’t following you around the mall, but the stores might be.
Stop me if you’ve heard this before : You go to a store, browse its wares, consider or even make a purchase, and then go home, only to find a bunch of ads from that very store — perhaps of the very item you bought — following you around the (...)
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Mental health websites don’t have to sell your data. Most still do. | PI - 7 février 2020
Change is possible
Back in September 2019 we published the report Your Mental Health is for Sale exposing how a majority of the top websites related to mental health in France, Germany and the UK share data for advertising purposes. This report most notably highlighted how numerous mental health websites engage (...)
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Political Campaigns Know Where You’ve Been. They’re Tracking Your Phone. – [your]NEWS - 6 février 2020
Voter targeting has grown more invasive with location data that apps can transmit from cellphones
When Donald Trump took the stage last month in Fayetteville, N.C., to support Republican candidate Dan Bishop in a special election, thousands of people showed up.
Mr. Bishop was seeking their support. An outside (...)
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’They know us better than we know ourselves’ : how Amazon tracked my last two years of reading - 5 février 2020
Amazon knows more than just what books I’ve read and when – it knows which parts of them I liked the most
When I requested my personal information from Amazon this month under California’s new privacy law, I received mostly what I expected : my order history, shipping information and customer support chat logs.
But (...)
