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Publicis


analyse
They Know What You Watched Last Night - 26 octobre 2019
A spate of streaming services are on their way from major tech and entertainment companies, promising viewers a trove of binge-worthy new shows and movies. There’s something for advertisers, too : your personal data. Recent deals involving the media conglomerate AT&T, the streaming device seller Roku, the (...)

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Publicis, Facebook set marketing deal in ’hundreds of millions’ : source - 20 mai 2014
French advertising agency Publicis Groupe SA and Facebook Inc have struck a multi-year digital marketing deal worth hundreds of millions of dollars, according to a person familiar with the matter. The deal will focus on video ads that appear on Facebook’s social network, as well as ads that appear on Instagram, (...)

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A Rare Apple Compromise - 13 décembre 2011
Apple Inc. is learning to compromise. Facing challenges winning over customers for its iAd mobile advertising service, Apple is softening its approach as it loses ground to Google Inc. in the fast-growing mobile-ad market. Launched in July of last year, and championed by former CEO Steve Jobs, iAd is Apple’s (...)

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Les données privées, nouvelle monnaie d’échange - 26 mai 2011
Les données privées constituent une nouvelle monnaie d’échange pour les usagers qui, connectés en permanence à internet sur leur mobile, peuvent s’en servir pour acheter des services sans débourser un centime, disent des chefs d’entreprise présents à l’e-G8. Ce point de vue, partagé notamment par des agences de publicité sur (...)