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Web

They Know What You Watched Last Night

analyse - 26 octobre 2019

lire sur le site originel >>> (nytimes.com)

A spate of streaming services are on their way from major tech and entertainment companies, promising viewers a trove of binge-worthy new shows and movies.
There’s something for advertisers, too : your personal data.
Recent deals involving the media conglomerate AT&T, the streaming device seller Roku, the advertising giant Publicis and other companies have expanded the surveillance infrastructure that operates in the background of streaming services. While viewers focus on the action (...)



Mots-clés de l'article

algorithme - publicité - USA - Amazon - Apple - AT&T - BigData - CenterforDigitalDemocracy - Disney - Facebook - GigEconomy - Google - marketing - NBCUniversal - Netflix - nytimes.com - profiling - Publicis - Roku - SambaTV - streaming - Verizon - Vizio - Xandr -

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