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Facebook has announced a new system that lets advertisers target you based on what groceries you buy, what car you drive, and what kind of phone you use. It’s just the latest example of an emerging pattern at the social network "“ follow the user all over the place to close more ad sales.
The bland name of Facebook’s new "partner categories" belies a bold mission : tying disparate real-world data to Facebook’s online social graph. The system allows Facebook advertisers to target groups of (...)