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Datalogix


analyse
« Data brokers », la main invisible du marché - 10 janvier 2020
Quelles sont les conséquences en matière de contrôle social quand votre nom se retrouve dans une base de données informatiques ? Le chapitre qui suit est issu du livre du journaliste Olivier Tesquet, « À la trace-Enquête sur les nouveaux territoires de la surveillance », qui paraît ce 9 janvier 2020 aux éditions Premier (...)

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Cracked Labs met en lumière le capitalisme de données - 18 juin 2017
Le Cracked Labs, un institut indépendant autrichien, publie une vaste enquête sur le commerce des données numériques. Un tableau édifiant. Edward Snowden ne cesse pourtant de vous avertir. Chaque fois que vous cliquez sur un site web depuis votre ordinateur ou votre smartphone, vous déclenchez une grande variété de (...)

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Everything We Know About What Data Brokers Know About You - 13 juin 2014
The companies that sell information about how much money you make — and whether you’re pregnant, divorced, or trying to lose weight — are facing new scrutiny. We’ve spent a lot of time this past year trying to understand how the National Security Agency gathers and stores information about ordinary people. But (...)

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Facebook Will Peer Into Your Grocery Bag to Sell an Ad - 11 avril 2013
Facebook has announced a new system that lets advertisers target you based on what groceries you buy, what car you drive, and what kind of phone you use. It’s just the latest example of an emerging pattern at the social network "“ follow the user all over the place to close more ad sales. The bland name of (...)

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How To Opt Out of Receiving Facebook Ads Based on Your Real-Life Shopping Activity - 10 mars 2013
Facebook has announced that it’s teaming up with four of the world’s largest corporate data brokers to "enhance" the ad experience for users. Datalogix, Epsilon, Acxiom, and BlueKai obtain information gathered about users through online means (such as through cookies when users surf the web) as well as through (...)

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Facebook Delivers a Confident Sales Pitch to Advertisers - 3 octobre 2012
Facebook on Tuesday made a pointed pitch to Madison Avenue : We know how to get your messages to real people, nearly one billion of them, because we know exactly who they are and whom they trust. Speaking to marketers in New York at a time when the company faces acute pressure to increase revenue, Sheryl (...)

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Facebook battles advertiser doubts - 2 octobre 2012
Facebook is battling doubts in the advertising industry over the effectiveness of advertising on world’s largest social network. The firm is preparing to unveil data to counter its critics and show that "clicks", the current measure of choice, tell only half the story. Facebook was embarrassed just days before (...)

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Facebook’s new pitch to brand advertisers : forget about clicks - 1er octobre 2012
Facebook Inc, stung by doubts that advertising on the social network delivers enough bang for the buck, is preparing to unveil data to counter its critics and show that "clicks," the current metric of choice, tell only half the story. The world’s No. 1 social network, embarrassed just days before its IPO when (...)