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How To Opt Out of Receiving Facebook Ads Based on Your Real-Life Shopping Activity

analyse - 10 mars 2013

lire sur le site originel >>> (eff.org)

Facebook has announced that it’s teaming up with four of the world’s largest corporate data brokers to "enhance" the ad experience for users. Datalogix, Epsilon, Acxiom, and BlueKai obtain information gathered about users through online means (such as through cookies when users surf the web) as well as through offline means (such as through loyalty cards at supermarkets and product warranty cards)1. Through the new relationship with Facebook, companies will be able to display advertisements (...)



Mots-clés de l'article

publicité - Acxiom - cookies - DataBrokers - Datalogix - EFF - eff.org - Epsilon - Facebook -

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