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Web

Professor finds profiling in ads for personal data website

analyse - 25 novembre 2012

lire sur le site originel >>> (reuters.com)

"Latisha Smith, arrested ?" reads one such advertisement.
Another says : "Latisha Smith Truth... Check Latisha Smith’s Arrests."
Instantcheckmate.com, which labels itself the "Internet’s leading authority on background checks," placed both ads. A statistical analysis of the company’s advertising has found it has disproportionately used ad copy including the word "arrested" for black-identifying names, even when a person has no arrest record.
Latanya Sweeney is a Harvard University professor (...)



Mots-clés de l'article

biais - oubli - publicité - USA - BigData - discrimination - Google - GoogleAdWords - reuters.com -

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